What is AMP?

What You Need to Know About AMP

Accelerated Mobile Pages is a coding system developed by Google in 2015, which allows web pages to open faster, around specific guidelines created by Google. In simple terms, AMP is a way to create web pages for static content (pages that do not change according to user behavior) that allows pages to load faster than regular HTML (and to be pre-rendered in Google searches).

How does AMP make pages so fast?

When you enter a web page, the HTML codes written for that site provide a list of resources for the browser to load. It provides a kind of working plan for the browser to bring the page to you by providing a list of ads, images, and other resources used on the page. For mobile pages (regardless of the hardware of the device used), this working principle prolongs the loading process of the page. AMP registered pages transfer this source list (in accordance with the guidelines and limitations set by Google) from the Google cache, allowing the page to be processed faster.

AMP Limitations

AMP pages are designed to increase the speed and readability of the content on the entered website. Some limitations have been added with simplified HTML code. (Google naturally imposes some restrictions for your AMP-compatible page, which it allows to be hosted on its own server) These are;

• No JavaScript is allowed other than the JavaScript Library developed for the AMP project.
• The images on the page are set to load as you scroll towards them.
• Your CSS must be regular.

Why is AMP So Important?

Let's assume that users are searching Google from their mobile devices to read or research any blog, news, article. Google automatically prioritizes AMP registered pages in the results it ranks. If your page has AMP registration, it will be an advantage for you to appear in the upper ranks. In addition, Google uses a lightning bolt badge in search results for AMP pages, so that users can easily see which page is AMP registered.

Let's give a more explanatory example for you to use an AMP registered site. For example, let's say there are 3 different sites publishing the same topic and content. If we assume that only one of these sites is AMP registered, it would not be wrong to say that it will appear above the other sites in mobile search results. In today's world, when desktop devices are taking over the dominance of mobile devices in terms of usage statistics, decide for yourself how logical it is to create AMP registered pages!

For more information; www.ampproject.org