User Experience in Web Design

In terms of user experience, in order to create a website that fits your business needs and has an aesthetically pleasing appearance, you need to create an easy-to-navigate, informative and responsive website for every device. If your website is missing any of these components, your chances of attracting customers and increasing conversion rates are very low. For this reason, you need to create web designs that reflect both your business and the user experience while displaying your products and services. User experience; It is defined as the person's perceptions and reactions resulting from the use or anticipated use of a product or service.

Why is user experience so important?
A web site design focused on user experience, the visitor; It is a design that is easy to access, read and navigate between pages. Here you need to consider that user experience is a comfort for your website. Thus, you will be able to observe that your site traffic and customer base increase day by day, while making you different from your competitors who have ignored the user experience.

If this review did not satisfy you, we are sure that the statistics below will show how important the user experience is.

Source: Adobe)

About 65% of people prefer to visit sites with a user experience rather than a plain web page.
40% of people abandon slow-loading websites right away.
Given the 15 minutes to read the content on the site, two-thirds of people prefer to read from sites with beautiful design and flowing content.






How to create a website with user experience in the foreground?

It is not that difficult to design a website created with user experience. You can simplify this work by adding a few extra things to your formation chart that you are planning. The first step you need to take on user experience; is that you need to change your approach to website design. It is very important for you to understand that all this work is not just about visuals and that there is an R&D behind the operation that makes a website well.

We have compiled some tips for you to use to facilitate the user experience and optimize your site;

Content structure of your site
Make sure that the product or service you provide to your customers is in sight. It is very important that you use informative, clear and concise content. Irrelevant content can drive new visitors away and lose loyal customers.

responsive design
Remember that every person accessing your website has a mobile phone. If you do not create responsive sites for phones and tablets, your chances of success will decrease considerably. If you still do not have a responsive designed website, you are wasting your time.

Do an A/B test
Do you have a website that has been carefully built to meet the needs of the average user? If the answer is yes, add trial versions to your page so that visitors can access different versions. Conduct surveys about the comfort of this experience while the visitor is browsing, reading or researching your site. So they'll tell you what they like and don't like. You can update your site with the feedback you receive from users.