Digital Marketing: Time for Creative Ideas

Technology and the digital world, which is the result of our age, gives companies, brands and individuals the chance to reach more people outside of traditional marketing. The number of smart devices entering our homes is increasing day by day. While developing their marketing strategy, brands are well aware of the fact that the target audience is as close as their pocket.

What is Digital Marketing?
It is now known that how powerful a medium social media is is a fact that is known by everyone. We know that in the recent past, big brands have been through the stages of disgrace and viziership by using social media. Budgets allocated for digital marketing seem to be a significant expense item in the planning and strategic goals of brands.

For all marketing tools developed in social media, units are either created or work with digital marketing agencies. Digital marketing agencies develop strategies to find the target audience according to the presented marketing argument by developing analysis methods only in the digital field within certain criteria.

Target audience: Age, gender, location, sites visited, time spent on sites, etc.
Attribution: Social media interaction (Tweet, post, like, mention, etc.), reaction to the ad and link established (click), ways to buy, etc.

These two topics are at the forefront of the analysis methods used in digital marketing strategies. The best way to get this data is the vast universe of social media. Digital marketing agencies follow different methods in obtaining this data and reach a conclusion through the analysis tool they use. It easily reaches the target audience and develops creative ideas. Thus, the viral videos that we are used to seeing on social media are presented to us as long-term stories (Hashtag, stories through Youtube ads, etc.) developed by brands on their own names.

Creative ideas
It is a known fact that the most effective and target audience ideas used for Digital Marketing yield a return. So, what are the ways to be creative in these marketing ideas? What arguments allow us to see the top?


Social Media: It is important to use this place well. Which platform? Ads that will mobilize the target audience
Content Marketing: An important field that will be talked about frequently in the coming years. Supporting your marketing with informative, continuous and non-boring content to the target audience
Personalized Ads: An area that Google insists on and will continue to focus on. A specific and important marketing tool where you reach the target audience directly.
Video Ads: One of the marketing tools that will enable you to reach more audiences, especially with the introduction of Smart TVs into homes. Youtube is unrivaled in this regard.
As time passes, these arguments used in the field of Digital Marketing continue to find new areas for themselves in parallel with the development of technology.

Before the formation of the creative idea, it is very important to follow all the tools used for digital marketing, to be informed and most importantly to find the right target.