How to Choose an SEO Agency?
How do you choose an ideal SEO agency? What should you pay attention to when choosing an SEO agency?
As you read this article, there are currently approximately 17,500 SEO agencies serving their customers globally. Don't let this number scare you too much. The number of agencies that we can count as corporate SEO agencies in Turkey will not exceed 10 at most.
"First of all, you should know your brand very well. In this way, you will know very well what to expect from an SEO agency. That's the trick. Knowing what you want!"
Focus on Sales Teams
When receiving service from an SEO agency, try to meet not only the CEO but also the entire sales team. Because the upper management is always the most knowledgeable. If the sales team is at least as knowledgeable as the CEO, then you are signing with the right agency.
Because the upper management team is always the busiest team. After signing your contract, it may be difficult to reach them quickly. But if the sales team seems knowledgeable and reliable to you, you can contact them much more easily and quickly in case of any problems you encounter.
What Other Points Should You Pay Attention to When Choosing an SEO Agency?
The most successful agencies are very clear about the service they provide and the process. They talk to you about clear figures. They express their business processes and the contributions they will provide to you in an understandable and realistic way.
Good agencies approach SEO from a broad perspective. They develop their expertise in many different areas, not just a few items. If you sense that the subject is approached from a broad perspective when you meet with the agency, we can say that you are in contact with the right agency.
“Timing” is another detail you should pay attention to. If agencies give you clear figures about timing (For example; 1 month, 1 year, etc.), you are on the right track!
Good planning is the key to these things. You should meet with companies that pay attention to planning. The better you understand their teams and working methods, the more clues you have.
Ask your agency for a strategy. A good strategy is what will bring you “profit”. For example; if you are guaranteed to appear on the first page of Google, to appear in the first rank, this is not reliable at all!
Being on the first page of successful keywords is not enough. The volume of this keyword should also be high! If it is not a high volume keyword, being on the first page will be of no use to you!
A good SEO agency will focus on the keywords that will bring you success in the strategy!
One of the most effective methods for choosing your ideal SEO agency is, as always, to look at references and customer reviews. Be sure to pay attention to whether these references and reviews are real or fake!
