Digital Marketing: Time for Creative Ideas
Technology and the digital world, which are the benefits of our age, offer companies, brands and individuals the chance to reach more people outside of traditional marketing. The number of smart devices entering our homes is increasing day by day. When developing marketing strategies, brands are well aware of the fact that the target audience is as close as their pockets.
What is Digital Marketing?
It is now known by everyone how powerful a medium social media is. We know that big brands have experienced disgrace and humiliation stages by using social media in the recent past. The budgets allocated for digital marketing appear to be a considerable expense item in the planning and strategic goals of brands.
For all marketing tools developed on social media, either units are created or digital marketing agencies are worked with. Digital marketing agencies develop strategies to find the target audience according to the marketing argument presented by developing analysis methods only in the digital field within certain criteria.
Target audience: Age, gender, location, visited sites, time spent on sites, etc.
Association: Social media interaction (Tweet, post, like, mention, etc.), reaction to the ad and established connection (click), purchase paths, etc.
These two titles are at the forefront of analysis methods used in digital marketing strategies. The best way to get this data is the vast universe of social media. Digital marketing agencies follow different methods in getting this data and reach a conclusion through the analysis tool they use. They easily reach the target audience and develop creative ideas. Thus, the viral videos we are used to seeing on social media are presented to us as long-term stories developed by brands on their own names (Hashtag, stories through Youtube ads, etc.).
Creative Ideas
It is a known fact that the most effective ideas used for Digital Marketing and that hit the target audience right on the head provide a return. So, what can be the ways to be creative in these marketing ideas? Which arguments will allow us to reach the top?
Social Media: It is important to use this well. Which platform? Ads that will mobilize the target audience
Content Marketing: An important area that will be frequently discussed in the coming years. Supporting your marketing with informative, continuous and non-boring content for the target audience
Personalized Ads: An area that Google insists on and will continue to focus on. A specific and important marketing tool where you can reach the target audience directly
Video Ads: One of the marketing tools that will allow you to reach a larger audience, especially with the introduction of Smart TVs into homes. Youtube is unrivaled in this regard.
These arguments used in the field of Digital Marketing continue to find new areas for themselves as time goes by, parallel to the development of technology.
Before the formation of a creative idea, it is very important to follow all the tools used for digital marketing, to be informed and most importantly to find the right target
