B2C (E-Commerce) Software
In our previous article, we examined how B2B software aims to establish communication between a manufacturer, dealer or wholesaler. The subject of this article is B2C software. B2C (Business to Consumer) software is a software model based on commercial transactions between a company that sells products or services and individual customers who are the end consumers, that is, the end users. The current equivalent of B2C software is e-commerce software and solutions. E-commerce software is the area where an online catalog reaches the end user via a website (or mobile application) and can perform the entire commercial transaction.
What is B2C E-commerce software?
E-commerce is the area where all products and services are exhibited, where they can be obtained from online stores (one click away from home) without waiting for the product or service to arrive at the physical store. In recent years, the consumer base that has benefited from this experience has been growing, while the number of e-commerce sites where aesthetics and visuals are at the forefront is increasing day by day.
User-friendly design
Physical stores are aware that the store layout, cleanliness and availability of the products sold should be easy, and they know how to create a working principle accordingly. All these factors are valid for e-commerce businesses. Although the shelves you see in the store and the brightly designed interior design are different in terms of content for e-commerce businesses, they are the same in terms of logic.
Color harmony; A store with a complex appearance will cause users to leave immediately. Designs where the texts are clearly visible and the color scheme reflects the brand should be selected.
Navigation; No matter how informative the content is or how it makes the product appealing, the consumer needs to find the product. In addition to a simple navigation layout that directs the consumer in the right direction, simplifying categories and lists is a necessary point.
Page Layout; It is important to present the layout and page in an attractive way, such as navigation. It is not desired for the page to be complicated with too much information. If necessary, it would be wise to use menus with lots of tabs so that internet browsers do not slow down.
The future and potential of e-commerce
Today, millions of internet users in the world know what the B2C E-commerce model means. Consumers have embraced the ease of online shopping, where they can buy clothes, electronic goods, media subscriptions and services over the internet. The online shopping sector has grown rapidly in recent years. In Europe alone, the e-commerce sector has reached a volume of 500 billion Euros. According to published reports, it is predicted that the e-commerce market will grow in the coming years and has not yet reached its true potential.
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