10 Practical Ways to Rank Higher on Google

We know that there are two formulas for ranking higher on Google. The first of these is “SEO”, or ranking higher with organic results. The other is “Google ADS” ads. However, a user searching on Google does not trust the results they see as “advertisements” in addition to the results. This once again emphasizes the importance of SEO work.

Definition of SEO

“The word SEO consists of the first letters of the expression Search Engine Optimization. Its Turkish equivalent is expressed as search engine optimization. If we examine SEO work, as its name suggests, we can describe it as a work that makes internet projects suitable for search engines with certain rules and enables sites to rank higher in searches.”

You can bring your site to the top of Google with some working methods and tools. We recommend that you get support from a software developer while applying these techniques that we will share below. As the Grifa team, we support you in software and technical matters. Now let's come to these practical methods;

1. Strategy Creation and Development

This is not only valid for SEO work. Every job starts with strategy. Time planning, financial situations, team building, etc. Let's create a sample SEO strategy step by step below;

First, let's start by setting a goal.
Identify weaknesses and deficiencies using a comprehensive site audit. Research the competitive environment.
Then, you can eliminate the identified deficiencies and errors.
Determine your priorities.
Plan your budget; content expenses, advertising costs, etc.
Create your team; software team, editorial staff, etc.
Perform Google Analytics and Search Console verifications to track the efficiency of the work.

2. Fix Technical SEO Errors

Below, we share the methods you can use to detect technical SEO errors on your site;

Visit all your pages as a user and find design errors you can detect.
Request SEO analysis from professionals. Pay for it if necessary.
Use paid or free SEO analysis tools; Ahrefs, Semrush, SEOCU.COM SEO Analysis tool etc.

You can implement the deficiencies you have identified with the methods we shared above with your software teams. If you do not have a software team, we definitely recommend that you get support from a professional. By using these methods, you will get rid of duplicate pages, missing meta tags and many errors on your site.

3. Mobile Usability

More than 60% of internet users visit websites and shop with mobile devices. Who wants to lose such a large audience? Of course, no one does. Therefore, make sure that your site is usable on all devices. In addition, Google has now switched to a mobile first index structure. In other words, your first priority to be crawled version for Google is now your mobile version site.

Another thing you should pay attention to is that there are no content differences between your mobile site and your desktop site. If you have content on your desktop version site and not on your mobile version, Google will most likely not index your content.

4. URL Optimization

URL structure is an important factor in user experience. URLs that are remembered by your visitors allow users to easily reach your site on their next visit. In addition, it allows search engine bots to index your site more accurately and with better quality. Our recommendations for SEO-compatible URLs are as follows;

Avoid unnecessary extensions
Determine a URL that is compatible with the page content
Do not use expressions such as numbers, Turkish characters, underscores (_)

Unoptimized URL Example; grifa.com.tr/category/services/id?256

SEO-Compatible URL Example; grifa.com.tr/web-tasarim

5. Regular Content Update

Content updates are an important signal that directly affects your ranking. You can bring your page to the top by updating your service content or blog content that you published a few years ago. We recommend that you include this update process in your routine with a correct plan.

6. Create Blog Content

Creating a blog on your site will create regular traffic and a fan base for your site. Pay attention to the consistency of the subject in your blog content. A web design agency creating a blog content explaining monitor repair can damage the entire site. As we mentioned in our previous article, update your blog content from time to time.

7. Quality and Original Content

All content you use throughout your site should be original and created by experts. Aggregated content or copied content harms your site instead of benefiting it. It will also cause you trouble regarding copyright.

Keep your content rich. Make your content entertaining with original visuals, videos and infographics. Remember that the content you publish will benefit you when read. It is also in your hands to make your content read.

8. Social Sharing

Use social networks actively. These platforms are effective tools to attract traffic to your site. You can create groups where you can communicate with your potential customers and share posts that will encourage them to click on your links. You can also create low-budget advertising campaigns. If you have content that you trust, you can attract an average of 100-1000 daily social traffic with the advertising campaign you will create. You can increase your site traffic and page views with low cost.

9. Competitor Analysis

Before starting a race, you should know who is in the race. Spend as much time on your competitors' sites as you do on your own. You can also use our competitor analysis suggestions below;

Record your competitors' successful keywords
Examine the content they are successful with with these words and create better ones

10. Publish Press Releases

Send press releases about your company to popular news sites. Include a link to your site in the content you send. With this method, you will both gain traffic and gain popularity on Google.

In Summary of Being Successful on Google

Spend time on your site and see it as a part of your business. Be sure that you will be rewarded for every effort you put into your site. The simplest definition of being successful on Google is; patiently and diligently making your site loved by your users. If you think about your users, Google will reward you.